Our Story
A Journey of Tradition, Excellence & Timeless Elegance
Where It All Began
In the heart of Delhi's historic Chandni Chowk, where tradition meets modernity, Tek Chand by Arjit Goel was born with a vision to celebrate India's rich ethnic heritage through exquisite bridal and festive wear. For over three decades, we have been weaving dreams into reality, crafting each garment with unparalleled artistry and dedication.
Our journey began in the 1980s when our founder, Arjit Goel, recognized the need to preserve traditional craftsmanship while embracing contemporary aesthetics. What started as a small family business has blossomed into one of Delhi's most trusted names in ethnic wear, serving brides and fashion enthusiasts across India and beyond.
Every piece that leaves our studio carries the essence of generations of skilled artisans, the warmth of personalized service, and the promise of making every special moment truly unforgettable. We believe that clothing is not just fabric and embroidery—it's a story, a memory, and a celebration of culture.
Our Journey Through Time
The Beginning
Tek Chand was founded in the heart of Chandni Chowk with a vision to bring authentic ethnic wear to women across India.
Expansion
We expanded our collection to include designer bridal lehengas and custom-made ethnic ensembles, becoming a trusted name in Delhi's fashion circuit.
Modern Era
Embraced modern design trends while preserving traditional craftsmanship, attracting a new generation of fashion-conscious customers.
Today
Now serving customers nationwide with our online store, continuing our legacy of excellence and innovation in ethnic fashion.
Our Milestones
Happy Customers
Thousands of satisfied brides and fashion lovers.
Years of Excellence
Three decades of crafting timeless ethnic wear.
Skilled Artisans
Master craftsmen dedicated to perfection.
Unique Designs
Exclusive collections created with love.
Our Core Values
These principles guide everything we do—from design to delivery, ensuring every customer receives the best.
Quality First
We never compromise on quality. Every garment is meticulously inspected to meet our high standards before it reaches you. From fabric selection to final stitching, excellence is our promise.
Customer-Centric
Your satisfaction is our priority. We offer personalized consultations, custom fittings, and attentive service to ensure you find the perfect outfit for your special occasion.
Authentic Craftsmanship
We preserve traditional embroidery techniques and handwork methods passed down through generations, ensuring every piece carries the soul of Indian heritage.
Meet Our Founder
Arjit Goel
Founder & Creative Director
Arjit Goel's passion for ethnic fashion was ignited in his childhood, watching skilled artisans weave magic into fabric in the lanes of Chandni Chowk. After completing his education in textile design, he returned to his roots with a mission: to create a brand that honored traditional craftsmanship while serving the modern woman.
With an eye for detail and a heart full of dedication, Arjit transformed Tek Chand into a household name. His philosophy is simple yet profound—every bride deserves to feel like royalty, and every garment should tell a story. Under his leadership, the brand has expanded its offerings, embraced sustainable practices, and touched the lives of thousands of customers.
"Our greatest achievement is not just in the garments we create, but in the memories we help our customers cherish forever."
The Art of Craftsmanship
At Tek Chand, craftsmanship is not just a process—it's an art form passed down through generations. Every piece is a labor of love, crafted by skilled artisans who have honed their craft over decades. From intricate hand embroidery to delicate embellishments, we ensure that every detail meets the highest standards of quality and beauty.
We collaborate with master craftsmen across India, preserving traditional techniques like zardozi, gota patti, and mirror work, while incorporating modern design elements to create truly unique pieces. Our commitment to authenticity means that each garment not only looks stunning but also carries the soul of Indian heritage.
Hand Embroidery
Intricate hand embroidery by master artisans using traditional techniques like zardozi and gota patti.
Premium Fabrics
Only the finest silks, velvets, and brocades sourced from trusted suppliers across India.
Custom Design
Bespoke designs tailored to your preferences, ensuring a unique and personalized creation.
Recognition & Awards
Best Ethnic Wear Brand
Recognized as one of Delhi's leading ethnic wear destinations by Fashion India Magazine.
Customer Excellence Award
Honored for outstanding customer service and satisfaction ratings.
Our Commitment to You
We are dedicated to making every customer's experience exceptional. From personalized consultations to doorstep delivery, from custom designs to after-sales support, we go the extra mile to ensure your satisfaction. Your trust is our greatest reward, and we promise to honor it with every stitch, every embellishment, and every smile.
Moments We've Created
What Our Customers Say
Tek Chand made my wedding day truly magical. The lehenga was absolutely stunning, and the service was impeccable. Highly recommended!
The quality and craftsmanship are unmatched. I received so many compliments on my outfit. Thank you for making my day special!
Exceptional attention to detail and beautiful designs. Tek Chand is my go-to destination for all ethnic wear needs.